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Sending Transactional Emails with the Marketo REST API: Part 1
A common use case for the Marketo API is to trigger the sending of transactional emails to specific records via the Request Campaign API call. You can find an example covering this use case with the...
View ArticleJuly 2015 Release Updates
REST API Sales Person API New sales person endpoints have been introduced that allow you to programmatically list, describe, and CRUD the data residing within a Marketo sales person object. In...
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Sending Transactional Emails with the Marketo REST API: Part 2, Custom Content
Last time, we took a look at triggering transactional emails from outside of Marketo. This week we’ll be looking at how to pass dynamic content to our emails via the Request Campaign API call....
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Synchronizing Lead Data Changes using REST API
Note: This is a blog post by David Everly. David is a Marketo Developer Evangelist based out of Portland, OR. Over a year ago we posted Retrieving customer and prospect information from Marketo using...
View ArticleCreate and Associate Leads, Companies, and Opportunities with the Marketo...
In order to take full advantage of Marketo analytics it is crucial to build out correct and robust associations between your lead, company and opportunity records. When you are not leveraging a native...
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Updating Lead Data in Marketo using the API
Note: This is a blog post by David Everly. David is a Marketo Developer Evangelist based out of Portland, OR. Over a year ago we posted Updating customer and prospect information in Marketo using the...
View ArticleAdd SalesPerson data to Marketo
With the new SalesPerson APIs, you can freely associate Marketo leads to SalesPerson records in instances without a native CRM integration. This allows usage of {{lead.Lead Owner Email Address}} and...
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Best Practices for API Users and Custom Services
Marketo’s REST APIs use custom services for authentication and each of these services is owned by an API-only Marketo user. The capabilities of each custom service are determined by the permissions of...
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How to Specify Lead Partitions Using the REST API
Note: This is a blog post by David Everly. David is a Marketo Developer Evangelist based out of Portland, OR. Lead Partitioning Marketo Lead Partitions provide a convenient way to isolate leads....
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Polling for Activities using REST API
Note: This is a blog post by David Everly. David is a Marketo Developer Evangelist based out of Portland, OR. Earlier this year we published this post that described how to poll for lead changes within...
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Quick Start Guide for Marketo REST API
This guide will show you how to make your first call to the Marketo REST API in ten minutes. We’ll show you how to retrieve a single lead using the Get Lead by Id REST API endpoint. To do this, we will...
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